Spots, billboards, billboards, buses…everything that surrounds us is full of advertising campaigns that promise gold and Moor in exchange for no effort. Currently, there is less and less time for leisure or personal care, which is why users are looking for products that maximize results using the least effort in a minimum amount of time.
This is where the false miracle products are born: bracelets that make you a healthy person, pills that make you look great eating all you want, or water that makes you lose weight are just some of the latest inventions. Without a doubt, the scream in the sky has been made by the shoes that accelerate weight loss just by using them.
Body worship
In our times, personal care, the image, and the cult of the body are the daily bread. Therefore, many women are forced to resort to miraculous products. The main problem is that many of them are overrated because of the somewhat misleading advertising that is done about them. Organizations such as Auto Control, which regulates the veracity of advertising content in Spain, scrupulously monitor brands that promise gold and silver without any scientific support or real proof.
Slimming slippers. What is true?
- It is well known to all that a healthy diet combined with physical exercise is the best combination to lose weight. The lack of time and the stress of life that we lead make regular visits to the gym difficult. It is there where some brands like Reebok or Sketchers have seen their gold mine: launching slimming shoes on the market.
- The impact of its spots and advertising actions has not been long in coming. And it is not for less: they reaffirm the buttocks, correct postural vices, reduce cellulite and shape your figure while walking… why do you want more? These are just some of the benefits that the advertisements for the slimming shoes of both firms highlighted.
- The US authorities have not been slow to issue individual fines for making such statements forcefully without any scientific support. Reebok has had to pay 18 million euros and Sketchers 31. However, the sanctions imposed have not intimidated them. The box they are making with sports shoes must be such that Reebok has just launched the Easy Tone in the US, omitting statements such as: lose weight, tone up, reduce, and statistical percentages.
- In Spain, Auto control has decided to withdraw the ads but the brands have not been penalized because the legislation is different from the North American one and it costs more to penalize this type of message.