Fit Flop presents its collection for next summer 2010 with new models that bet on an alliance between fitness and fashion. Fit Flop sandals have been created as technical and therapeutic-based footwear, designed with a midsole that tones muscles when walking, without neglecting the aesthetics and design of its models.
Original proposals for sandals
Adapted to daily use with a line of urban and functional styles, the Fit Flop Spring Summer 2010 collection presents from the most sporty designs such as the classic canvas flip-flops, trekking-style, or gladiator-inspired, to the most feminine and trendy. The firm has also opted to include in its proposals elegant sequined sandals, exclusive limited edition models in snakeskin, more daring styles with studs, or metallic tones with shiny stone appliqués, all of them designed with a midsole of Leaner muscle toning for a more feminine and elegant appearance.
The benefits of footwear
According to Dr. David Cook, most modern shoes guide the feet too strongly, attenuating the signals that the plantar surface and toes should receive before distributing them to the rest of the body (signals that help regulate balance, blood circulation, lymphatic drainage, and positive energy levels).
The Fit Flop Footwear (69.95 euros), which incorporates the Microwobbleboard™ muscle toning midsole, simulates the experience of walking barefoot (on naturally uneven ground) thus providing multiple benefits: Improvement of posture, improvement of circulation, reduction of the global impact of the body while providing maximum movement of the bones of the center of the foot, reduction of low back pain, reduction of common stress, improvement of the elasticity of the intra- foot and optimal stimulation of the user’s entire system and reduction in chronic plantar foot pain, for which the American Pediatric Association has given the Fit Flop brand its seal of approval.